Cyberpunk 2077 Employs Keanu Reeves for Commercial

It won’t be long until one of the 2020s most anticipated games is released to the PC, Xbox One, and PS4. CD Project Red’s Cyberpunk 2077 is arriving on November 19th. It means that product marketing campaigns have begun on platforms like YouTube, Instagram, and Facebook. The latest method of showcasing Cyberpunk 2077 has employed the efforts of Keanu Reeves, who appeared in the initial advertisement for this game month ago. It’s because Keanu Reeves is playing a critical role throughout the Cyberpunk 2077 landscape.

There are minor glances towards gameplay, with most of this trailer focusing on Keanu Reeves & his famous persona. What’s seen via the little gameplay is Night City, Cybernetic Enhancements, Futuristic Vehicles, Technological Combat, Advanced Weaponry, and Key Characters. Limitations of each shot were down to two seconds & provided no additional details into the game, as shown footage was from previous gameplay reveals.

Keanu Reeves begins the trailer by informing viewers that their lives will forever change, that the direction of their choices will have city-wide implications, and that you’re either the hero or villain of this story. One notable line from the trailer states “If you can hack it, taking the future is yours”. It sounds directly from another science-fiction franchise that Keanu Reeves is associated with, the Matrix.

Why is Keanu Reeves in Cyberpunk 2077?

Most watching this commercial would believe that Keanu Reeves is making a minor appearance. However, his role throughout the Cyberpunk 2077 universe is drastically more extensive than one would expect. Keanu plays a prominent leader in the resistance and will assist player-generated characters in eliminating enemies for a large percentage of the game. Keanu’s involvement with Cyberpunk 2077 isn’t meant to be a marketing strategy, with CD Project Red’s reputation more than enough to garner popularity behind any of their titles.

His involvement comes down to Keanu Reeves iconic role throughout film & games, and that gamers everywhere adore his kind persona. It’s an addition to Cyberpunk 2077 that’s welcomed but doesn’t define the gameplay, or overall storyline. Purchase Cyberpunk 2077 for $90.00 on November 19th for the PS4, Xbox One, and PC.


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